Rural gentrification is a phenomenon where wealthier individuals or families move into rural areas, often leading to increased property values, changes in the local community and culture, and displacement of long-time residents. This process can result in economic, social, and environmental changes in rural areas, impacting the existing population and way of life. Researchers study rural gentrification to understand its causes, effects, and implications for rural communities and to develop strategies to manage and mitigate its negative consequences.